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Music Executive, Don Jazzy Recounts How He Signed Ayra Starr To Mavins (Video)

Music executive Don Jazzy has recounted how he discovered Afrobeats star Ayra Starr and signed her to his record label, Mavin Records.

Speaking in an interview with Echo, Don Jazzy, who heads one of Africa’s biggest record labels, said there was a gap in the industry at the time for a teenage Afrobeats superstar, and he was actively searching for new talent to fill it.

He explained that he asked one of the people he followed to scout for promising singers in their universities. Among the names and handles that were sent to him was Ayra Starr’s Instagram profile.

According to Don Jazzy, what caught his attention was a freestyle Ayra Starr had posted about drug abuse — a theme he noted was particularly relevant to the challenges facing Gen Z. That performance, he said, convinced him that she was the one he had been looking for.

The producer added that he initially reached out to Ayra Starr directly but when she did not respond to his message, he contacted her brother.

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Spotify Names Ayra Starr Biggest Female Afrobeats Artist

Nigerian singer, Ayra Starr has been named Spotify’s biggest female artist.
The streaming giant announced this after releasing its list of ‘Top 5 Female Afrobeats Artists In The Last 12 Months.’
Spotify hailed Ayra Starr as “the pop star of Afrobeats”.
Grammy-winning Nigerian singer Tems is number two on the list. At number 3 is American-Cameroonian singer, Libianca.
Malian-French star Aya Nakamura took the fourth spot, while British-Nigerian singer Darkoo completed the top 5.
South African singer, Tyla, was surprisingly missing from the list despite winning all the major Afrobeats awards in the past one year.
Spotify also released the list of Top 5 Afrobeats Artists In Latin America. The list was entirely occupied by Nigerian musicians.
Rema is number one of the list, Ayra Starr took the second spot, while CKay completes the top 3.
Burna Boy and Wizkid are number 4 and 5, respectively.
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AFRIMA: Davido, Ayra Starr, Burna Boy Battle For Artiste Of The Year

Nigerian music stars Ayra Starr, Burna Boy, and Davido are set to compete for Artiste of the Year at the 11th All Africa Music Awards (AFRIMA).

Burna Boy, Davido, and Shallipopi dominated the list of the 2025 AFRIMA nominations across Africa.

Davido and Burna Boy bagged five nominations each while Shallipopi got four, including Artiste of the Year and Song of the Year.

Rema secured three nominations including Artiste of the Year.

Ayra Starr who was nominated in two categories is also in the Artiste of the Year contest with other big stars, Burna Boy, Davido, and El Grande Toto.

Global public voting commences from September 10.

This year’s AFRIMA awards ceremony will be hosted in Nigeria between November 25 to 30, 2025.

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Burna Boy, Davido, Ayra Starr, Others Nominated for AFRIMA 2025

Davido, Burna Boy, Shallipopi have been nominated for the 2025 All Africa Music Awards (AFRIMA).
Burna Boy and Davido lead the pack with five nominations each, including Album of the Year for their respective albums “No Sign of Weakness” and “5ive”.
They’ll also compete in the Song of the Year and Best Collaboration categories.
Other notable nominees include Shallipopi, who scored four nominations, including Artiste of the Year and Song of the Year for his collaboration “Laho”.
Ayra Starr earned two nominations, including Artiste of the Year, where she’ll go up against Burna Boy, Davido, and Moroccan rapper El Grande Toto.
Other strong contenders include South Africa’s DJ Maphorisa with five nominations, Morocco’s El Grande Toto with five, Senegal’s Mia Guissé with five, and Ghana’s Moliy who also secured five.
Tanzania’s Diamond Platnumz, South Africa’s Tyla and Eswatini’s Uncle Waffles picked up four nominations each.
The awards ceremony will take place in Lagos from November 25 to 30, featuring various events such as the AFRIMA Music Village, Africa Music Business Summit, Nominees Party, and the grand finale on November 30.
The event will be broadcast live to over 84 countries, highlighting African music’s global impact.
AFRIMA jury member Delani Makhalima praised the nominees, saying, “For years our voices were not heard, but today African music is global. This is AFRIMA, the biggest music entity on the continent.”
The diversity of nominees, including artists from Nigeria, South Africa, Morocco, Senegal, Ghana, and the diaspora, reflects the richness and global reach of African music.
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Wizkid Is The King Of Sexy Afrobeats – Ayra Starr Declares (Video)

Ayra Starr, the Nigerian singer, has declared Wizkid, her Grammy-winning colleague, as the king of ‘sexy Afrobeats’.

Recall that there is an ongoing debate over the superiority of Afrobeats powerhouses Wizkid, Davido, and Burna Boy, otherwise called the “Big 3.”

Speaking in a recent interview with Complex, Ayra Starr boldly declared Wizkid as the king of the genre.

She explained that she decided to feature the Starboy crooner in her hit song ‘Gimme Dat’ because no one does “sexy Afrobeats” better than him.

“Nobody else could have been right on that song [‘Gimme Dat’] aside from Wizkid. Even just his sonics and the sound, the chorus pattern feels very Wizkid; it feels very like sexy Afrobeats.

“And everybody knows Wizkid is the king of sexy Afrobeats,” she said.

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Ayra Starr Replies Woman Who Accused Her of ‘Dancing With Devil’

Nigerian singer, Ayra Starr has given a reply to an American who accused her of “dancing with the devil.”
It all started after Ayra Starr had shared some photos on her X handle, lamenting about not knowing what to do with her breasts getting bigger.
Reacting, the woman insinuated that Starr’s post about her private parts was influenced by her recent deal with Jay-Z’s Roc Nation.
She claimed that it’s impossible to work with Jay-Z without dancing with the devil.
Sharing some photos of her breasts protruding out of her dress, Ayra Starr wrote, “Really dnt knw hw to act with these new tiddiesss.”
 
The woman then commented, “One thing about working with Jay Z you gotta dance with the devil baby…… Literally.”
Ayra Starr countered, “Back to sender babyyyy.”
Recall that since joining Jay-Z’s Roc Nation last month, Ayra Starr has been a target of conspiracy theories.
In July, rumours emerged that there’s a clause in Ayra Starr’s five-year contract with Roc Nation, barring her from having a boyfriend or starting a family during the duration of the contract.
The singer swiftly debunked the rumours via her X handle.
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I Better Not Get Any Mami Water Allegation – Ayra Starr Expresses Worry Over Her New Trend

Ayra Starr, the Nigerian singer, has voiced concern that her new ‘Hot Body’ trend on social media might trigger conspiracy theories about her.

The ‘Hot Body’ crooner said she hopes she doesn’t get accused of being demonic due to the unconventional nature of the trend.

“I better not get any mami water allegation because of this hot body video,” she shared via her X handle.

‘Hot Body’ is Ayra Starr’s first single since joining American mogul Jay-Z’s Roc Nation. She and her team created a trend for the song where young women dance and flaunt their “hot bodies” while it played on the background.

Ayra Starr has been accused of promoting nudity with the trend, with singer Jaywon recently questioning her fashion sense and asking if she doesn’t have parents to advise her.

 

In 2023, Ayra Starr’s label mate, Rema was caught in the web of conspiracy theories after he was accused of using “satanic/Illuminati” symbols while performing at his headline concert at London’s 02 Arena, on November 14, 2023.

Addressing the allegations via his X handle, Rema explained that the artificial horse he rode on stage with was a replica of a Benin artifact, and the mask he wore was a replica of the famous Queen Idia mask.

In an interview with Rolling Stone in March 2025, Rema also debunked allegations of “being part of the Illuminati, worshipping the devil, and drinking blood.”

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Rema, Tems, Ayra Starr Named In Rolling Stone’s Top 100 Albums of 2024

Nigerian singers, Ayra Starr, Tems and Rema have made the list of Rolling Stone’s best 100 albums of 2024.
Rolling Stone described Rema’s second studio album, ‘Heis‘, which secured the 11th spot in the list, as a “unique, buzzy and visceral” project.
Tem’s album, ‘Born in the Wild‘, secured the 37th spot because of its “physical and emotional listening experience”.
Also, Ayra Starr’s second album ‘The Year I Turned 21′ ranked 53rd for showcasing the singer’s musical maturity and passion.
Recall that in 2022, Asake’s debut album ‘Mr Money’ made the US magazine’s list.
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Rema, Asake, Ayra Starr, Others Nominated For 2025 MOBO Awards

The MOBO Awards has unveiled nominations for their 2025 edition.

Nigerian singers, Asake, Rema, Ayra Starr, Tems, Bnxn, Ruger, Shallipopi, and Odumodublvck were nominated for the 2025 Music of Black Origin Awards.

Tems, Ayra Starr, and Asake are nominated in the Best International Act category alongside Beyonce, Glorilla, Kendrick Lamar, Latto, Megan Thee Stallion, Nicki Minaj, and Tyla.

In the Best African Music Act category, Asake, Ayra Starr, Bnxn & Ruger, Odumodublvck, Rema, Shallipopi, and Tems are nominated alongside South African singers; Tyla and Uncle Waffles.

For the first time, the ceremony will take place in Newcastle, at the Utilita Arena on Tuesday, February 18.

See the full 2025 MOBO Awards Nominations List below….

Best Male Act

Bashy

Central Cee

D-Block Europe

Ghetts

Nemzzz

Sampha

Best Female Act In Association With Got2b

Cleo Sol

Darkoo

Jorja Smith

Little Simz

Nia Archives

Raye

Album Of The Year

Bashy – Being Poor Is Expensive

Cleo Sol – Gold

Ghetts – On Purpose, With Purpose

Jorja Smith – Falling Or Flying

Sampha – Lahai

Skrapz – Reflection

Song Of The Year

Central Cee Feat. Lil Baby – Band4Band

Chase & Status, Stormzy – Backbone

Darkoo Feat. Dess Dior – Favourite Girl

Jordan Adetunji – Kehlani

Leostaytrill – Pink Lemonade

Odeal – Soh-Soh

Best Newcomer

Chy Cartier

Elmiene

Fimiguerrero

Flowerovlove

Jordan Adetunji

Len

Leostaytrill

Myles Smith

Odeal

Pozer

Video Of The Year In Association With Lner

Meekz – Mini Me’s (Directed By Kc Locke)

Mnelia –  My Man (Directed By Femi Bello)

Raye – Genesis (Directed By Otis Dominique & Raye)

Sampha – Only (Directed By Dexter Navy)

Skepta – Gas Me Up (Diligent) (Directed By Steveo)

Unknown T Feat. Loyle Carner – Hocus Pocus (Directed By Felix Brady)

Best R&B/Soul Act Supported By Kiss Fm

Cleo Sol

Elmiene

Flo

Jaz Karis

Jorja Smith

Nippa

Odeal

Sasha Keable

Shae Universe

Sinead Harnett

Best Alternative Music Act In Association With Marshall

Alt Blk Era

Bob Vylan

Hak Baker

Kid Bookie

Native James

Spider

Best Grime Act Supported By Trench

Chip

D Double E

Duppy

Kruz Leone

Manga Saint Hilare

Scorcher

Best Hip Hop Act Supported By Bbc Radio 1Xtra

Bashy

Cristale

Headie One

Nines

Potter Payper

Skrapz

Best Drill Act

163margs

Central Cee

Headie One

Kairo Keyz

K-Trap

Pozer

Best International Act

Asake

Ayra Starr

Beyonce

Glorilla

Kendrick Lamar

Latto

Megan Thee Stallion

Nicki Minaj

Tems

Tyla

Best Performance In A Tv Show/Film

Angela Wynter As Yolande Trueman In Eastenders

Caroline Chikezie As Noma In Power Book Ii: Ghost

Diane Parish As Denise Fox In Eastenders

Dionne Brown As Queenie In Queenie

Ghetts As Krazy In Supacell

Jacob Anderson As Louis In Interview With The Vampire

Jasmine Jobson As Jaq In Top Boy

Josh Tedeku As Tazer In Supacell

Kingsley Ben-Adir As Bob Marley In Bob Marley: One Love

Tosin Cole As Michael In Supacell

Best Media Personality

90’s Baby Show

Aj Odudu

Chuckie Online

Craig Mitch

Henrie Kwushue

Madame Joyce

Micah Richards

Specs Gonzalez

The Receipts Podcast

Zeze Millz

Best African Music Act In Association With Loco Music

Asake (Nigeria)

Ayra Starr (Nigeria)

Bnxn & Ruger (Nigeria)

King Promise (Ghana)

Odumodublvck (Nigeria)

Rema (Nigeria)

Shallipopi (Nigeria)

Tems (Nigeria)

Tyla (South Africa)

Uncle Waffles (South Africa)

Best Caribbean Music Act

Popcaan

Shenseea

Skillibeng

Spice

Valiant

Yg Marley

Best Jazz Act

Amy Gadiaga

Blue Lab Beats

Ego Ella May

Ezra Collective

Kokoroko

Yussef Dayes

Best Electronic/Dance Act Supported By Mixmag

Eliza Rose

Nia Archives

Pinkpantheress

Salute

Shygirl

Tsha

Best Producer

Ceebeaats

Inflo

Juls

M1onthebeat

P2j

Sammy Soso

Best Gospel Act Supported By Premier Gospel

Annatoria

Imrhan

Limoblaze

Reblah

Still Shadey

Volney Morgan & New Ye

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I’m Not On Good Terms With Ayra Starr – Jaywon

Nigerian singer, Jaywon has stated that he does not have a good relationship with junior colleague, Ayra Starr.
Recall that things changed between the two after trolls mocked Jaywon over a photo they took together.
In the controversial picture, Ayra Starr could be seen holding Jaywon’s hand, seemingly to prevent him from holding her waist.
Speaking in a recent interview with News Central, Jaywon blamed Ayra Starr and her management for not calling the trolls to order.
“The Ayra Starr situation is unfortunate. We are not cool. People don’t get it. What would make me, Jaywon want to take a picture with Ayra Starr?
 
“Of course, she’s an amazing artist who has been making us [Nigerians] proud. So, it’s just love. I only wanted to support and celebrate her for the good work she’s doing.
 
“People also support and celebrate me, too. So when I see a young artist doing good, I want to be part of that celebration.
 
“We took a picture and it went viral, you and your never said anything about it. The only thing your management did was to promote the picture back to back. Nobody is dumb.
 
“We know how the [music] industry works. People are saying she didn’t say anything about the picture. Of course, she didn’t say anything about the picture but she saw it trending everyday. Why would she not say something about it?
 
“Oh yeah, because that is how they roll. I don’t blame them. They feel like if they say something, they are going to stop the picture from trending. They enjoy it. No problem. Everybody has their time,” he said.

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