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Nigerian Artistes Earned N25bn in 2023 From Streaming – Spotify

Global online music streaming platform, Spotify has revealed the enormous amount Nigerian artists made from the platform in 2023.
Spotify said it paid more than N25 billion to Nigerian artists as royalties in 2023, according to NAN.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, who disclosed this in a statement on Friday, said this was double what was recorded in 2022, with a 2,500 per cent increase since 2017.
Muhutu-Remy said these details were contained in Spotify’s recently launched annual report “Loud &Clear”.
She said the report was meant to increase transparency in the music industry by sharing data on Spotify’s royalty payments and breaking down the global streaming economy, the players and the process
She further revealed that the number of Nigerian artistes earning over N10m in royalties has quadrupled since 2018.
According to her, over half of these royalties went to independent artistes or labels, showcasing the democratising power of streaming.
“Spotify listeners discovered Nigerian artistes nearly 950 million times in 2023 and Nigerian artistes own over 80 per cent of the tracks featured on Nigeria’s daily top 50 chart in 2023.
“Over 1,400 Nigerian artistes added to Spotify’s editorial playlists in 2023.
“The significant growth in royalties earned by Nigerian artistes on our platform is a powerful testament to their talent, creativity and global appeal.
“We are proud to amplify their voices and fuel the Nigerian music revolution.
“As a leader in the streaming economy, we are committed to supporting African creators to make a living from their art and we’ll continue to invest further in African artists to ensure this momentum continues,” she said.
Muhutu-Remy noted that while Afrobeats remained king, Nigeria’s music scene was experiencing a genre revolution as Spotify data revealed an increase in popularity across local genres.
She said homegrown genres like Highlife have experienced a significant increase in listenership in the last 12 months by 224 per cent, Igbo Pop by 303 per cent, and Fuji by 187 per cent.
She noted that Highlife, Fuji and Igbo Pop also saw listenership increase in Q1 2024, growing by 240 per cent, 175 per cent, and 270 per cent respectively compared to Q1 2023.
According to her, top artistes remained Fuji King K1 De Ultimate on top, while Highlife finds new life with Umu Obiligbo‘s energy and Phyno for Igbo Pop.
“For top tracks, Fuji gets a fresh spin with Adewale Ayuba’s Koloba Koloba, Highlife goes nostalgic with Chief Osita Osadebe’s Nwanem Ebezina and Igbo Pop gets a vibrant boost with KCee’s Ojapiano.
“Men dominate listeners of local music genres like Fuji (85 per cent), Highlife (89 per cent) and Igbo Pop (81 per cent).
“However, Gen Z, aged 18 to 24 is the leading age group across all the three genres, making up 32 per cent of Fuji listeners, 31 per cent of Highlife listeners, and 46 per cent of Igbo Pop listeners.
“Interestingly, cities like Lagos, Port Harcourt, and Katsina all top the charts for streaming these local genres – Fuji, Highlife, and Igbo Pop.
“The top 5 exported music genres from Nigeria are Afrobeats, Nigerian Pop, Afropop, Nigerian Hip Hop and Afro Rhymes and Blues,” she said.
Entertainment News

Teni Named Spotify’s ‘EQUAL Africa’ Artiste For August

Nigerian musician, Teni has been named Spotify’s ‘EQUAL Africa’ artiste for August.
According to the music streaming service, EQUAL is Spotify’s program aimed at highlighting and amplifying the voices of African female artistes.
On Monday, Phiona Okumu, Spotify’s head of music for sub-Saharan Africa, said Teni’s unique style, dedication, and growing fanbase make her an inspiration in the music industry.
Okumu added Teni is one of the most sought-after names in the African music sphere.
“We are delighted to have Teni as our EQUAL Africa programme ambassador for August,” she said.
“The uniqueness of her music, dedication to her craft and growing fandom truly spotlights her as an inspiration in the African music scene.
“Celebrating Teni and her musical journey definitely aligns with our commitment to recognising the unique experiences of female artistes through their music; from all corners of the continent.
“Teni’s selection as EQUAL Africa ambassador further solidifies her position as one of Africa’s leading musical talents.”
On her part, Teni pledged to use her platform to advocate for more opportunities for women to succeed.
“To be honest, it is not easy but thanks to initiatives like the EQUAL Africa programme which helps to spotlight more female talents,”she said.
“We can make more progress. I would keep using my platform to push and make space for opportunities like these to help more female talents to thrive.”
Teni gained prominence in 2017 with the release of the single ‘Fargin’.
She has won strings of awards and honorary mentions since then.
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See the personalized jersey Barcelona would wear when playing Real Madrid.

On Sunday, October 16, 2022, when Barcelona takes on Real Madrid in the El Classico, the team will don a personalized shirt.

On Sunday, October 16, 2022, Barcelona would be sporting a Spotify-customized jersey, giving the Spanish team an edge over Real Madrid in the El Classico match.

In honor of Drake’s new Spotify record as the only artist in history to exceed 50 billion streams across all tracks, Barca would be sporting a modified shirt with the rapper’s OVO logo. Barcelona is currently searching for a way to change the course of events and recover from their midweek setback against Inter Milan at the Spotify Camp Nou. The best way to win back the fans’ confidence would be to play with a lot of confidence against their archrivals Madrid.

Entertainment News Music

Wizkid’s “Made in Lagos” album sets a new record.

Wizkid, a popular musician from Nigeria, smashed a record with his beloved album “Made In Lagos.” 

Made in Lagos has received more than 500 million streams as of today on the international music service Spotify.

The fourth studio album from Wizkid is called Made in Lagos. It was released by RCA Records and Starboy Entertainment on October 30th, 2020. The album’s guest performers included Burna Boy, Skepta, H.E.R., Ella Mai, Tay Iwar, Projexx, Tems, Damian Marley, and Terri. P2J served as the album’s executive producer.

On April 23, 2006, Daniel Ek and Martin Lorentzon established Spotify, a privately held Swedish supplier of media services including audio streaming. As of June 2022, it had over 433 million monthly active users, including 188 million paid members, making it one of the biggest music streaming service providers. 

To Wizkid, my congratulations.