The renowned singer’s new apparel line with PUMA places a strong emphasis on his African heritage.
David Adeleke, better known by his stage name Davido, is a powerful singer from Nigeria. He recently announced a new clothing collaboration with the German multinational company PUMA.
The worldwide brand’s brand ambassador and Afrobeats poster boy recently walked the New York Fashion Week catwalk and has continued the trend with the new Africanized line.
“The first PUMA x DAVIDO collection, replete with strong, statement items inspired by the award-winning artist’s background,” is how PUMA describes the line.