According to the company, the number of Nigerians earning seven figures or more in naira annually through YouTube has climbed by 60% year over year.
When announcing the recipients of the 2023 Black Voice Fund, the company disclosed this. According to the article, there are currently over 650 Nigerian YouTube channels with more than 100,000 subscribers, and 35 of those have more than one million.
Nigeria’s dominance was further demonstrated by the data, which showed that South Africa and Kenya only had 300 and 400 channels, respectively. The percentage of YouTube channels in Nigeria earning seven figures or more per year (in Naira) has increased by more than 60% year over year.
“Over 650 channels in Nigeria now have more than 100,000 members, a growth of more than 50% annually. 35 channels in Nigeria already have more than one million subscribers, a 50% year-over-year growth. More than 75% of the time spent watching content created by Nigerian broadcasters is outside of Nigeria.
The company claims that whereas South African channels with six figures or more in revenue (ZAR) increased by over 40%, the number of Kenyan channels with seven figures or more in revenue increased by over 60%.
The company revealed their 2023 #YouTubeBlack Voices, which includes 15 Nigerians, 15 South Africans, and 10 Kenyan creators, to enhance its expansion efforts on the continent.
According to YouTube, these producers would receive seed financing between $20,000 and $50,000, committed partner support for six months, and the chance to take part in programs throughout the year.
“We are pleased about the creators, musical artists, and producers from Africa joining others from all around the world in the 2023 #YouTubeBlack Voices Fund,” stated Alex Okosi, Managing Director, YouTube EMEA, Emerging Markets.
The project aims to provide aspiring black innovators and artists with the tools they need to flourish on our platform. The development of the African creative scene is something that we are very interested in. We will continue beyond the first training to quantify our performance with the creators, artists, composers, and producers who will be a part of this third cohort, ensuring that they achieve sustainable success.
The forty artists from Sub-Saharan Africa will be among the 135 #YouTubeBlack Voices creators that were chosen internationally, according to the company. It further stated that over the next few years, the #YouTubeBlack Voices Fund would invest in over 500 creators and artists from across the world in order to support, expand, and fund the creation of their channels and content.