Tag: Ruth kadiri

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It Wasn’t An Easy Decision – Ruth Kadiri Talks About Making Films on YouTube

Actress and producer Ruth Kadiri has opened up on her decision to start making films on YouTube.
According to the star, it wasn’t an easy decision to make.
Speaking in an interview with Jay On Air, Kadiri revealed that her priority is maintaining personal happiness and fulfillment, rather than seeking external validation.
She said: “The last thing I want to do as a person is to lose myself in the process of being an entertainer. I need to be able to keep the wealth of happiness, of fulfillment for myself whilst growing and building what I want to build. And I’m not going to let anybody sway me”.
 
With a career spanning over two decades, Kadiri has established herself as a multifaceted talent, having worked behind the scenes as a writer and producer on several notable projects.
 
“Okay, so I haven’t been counting. I’ve been into entertainment for a very long time.
 
“Even when I was in Unilag, I was already into entertainment. So there are so many aspects of it for me. I started behind the scenes as a writer.
According to her, trusting her instincts and having a clear vision for her work has been key to her success.
“It wasn’t as easy. People were already making films on YouTube. It wasn’t something that I was so aware of.
 
“I didn’t understand the business. I didn’t understand how it was. And it wasn’t so appealing at that time.
 
“But when I wanted to do it, I knew how my own was going to go. Most times when I want to do something, I know when it’s going to succeed. I don’t know how I know, but I know”,she added.
Kadiri noted that she often finds herself misunderstood by others, particularly when it comes to her long-term goals.
She said: “I would say, because people don’t understand the long-term goals. And you also probably, if you have energy to explain, you do. If you don’t, you just keep it short.
 
“With the tools and the opportunities like YouTube and lots of platforms, I expect entertainers to be going crazy and wild and creating things and stuff like that. All those things we wrote in our journals, we are not doing it anymore”.
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Ruth Kadiri Pushed Me Into YouTube Filmmaking – Omotola Shares Story

Nollywood star Omotola Jalade-Ekeinde has opened up on how she started her YouTube filmmaking journey.
According to the star, her colleague, Ruth Kadiri pushed her to embrace YouTube filmmaking.
She stated this during an interview on the Nollywood on Radio podcast, where she recounted how Kadiri persistently encouraged her to join the digital film revolution.
Omotola, 47, said the conversation happened in 2023 while she was on vacation.
“I came on vacation in 2023, and Ruth called me. She said, ‘Mama, do you know what’s going on? There’s a whole revolution with YouTube.’ She showed me numbers and everything,” Omotola said.
According to her, Kadiri described YouTube as a “phenomenal” platform that gives creators control over their content.
“She told me, ‘You can do what you want on YouTube, but I think you should get in on this. You would do very well.’ She didn’t let me rest,” Omotola added.
Eventually, the pressure paid off.
“That girl gave me no peace of mind. So I called my producer and said, ‘Let’s just try something.’ We shot the first project in four days and used the fifth day for cleanup. I surprised myself. I was thankful to her for giving me the courage to try.”
Omotola said the success of her first YouTube project inspired her to shoot Mother’s Love, a feature film that later screened at the Toronto International Film Festival (TIFF).
“Mother’s Love came because I was under pressure. I just told my producer, ‘What if we did a feature film?’ and that was it. We started planning immediately and shot it in less than two weeks,” she said.
The actress admitted she initially felt self-conscious about her return to the screen but decided to push through.
“It took long to release because I was scared people might laugh at me or say it wasn’t good enough,” she added.
Omotola’s move to YouTube marks a major shift in Nollywood, as more filmmakers explore the platform to reach global audiences.
Last year, Ruth Kadiri explained her own transition to YouTube, saying it allowed her more creative freedom away from the “too many regulations” in traditional Nigerian film production.
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Why I Don’t Rely On Anyone In The Industry – Ruth Kadiri

Actress and producer Ruth Kadiri has revealed why she doesn’t depend on people in the industry.
According to her, she stands out because of her creative spirit which is why she doesn’t feel disturbed if people in the industry don’t assist her.
The director made this statement in a post on her verified Instagram profile.
Ruth wrote said: “The way my brain functions!!!! I ask myself what would become of my BRAND if I had no promotional help from someone!!! Truthfully I don’t bank on anyone so when you choose not to offer help I’m really not bothered.
 
“I’ll change the pattern in Nigerian cinema, I promise you all! You’ll watch my movie not because someone begged you to watch it! But because you Trust ME! I’m here to build a brand of longevity that definitely doesn’t require constant begging!
 
“I Ruth Kadiri isn’t in a hurry don’t worry about that! Building a solid structure is all I’m about! So when you see that opening credit that has my eye on it! You know your money/data is never gonna be wasted.”
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You have my vote – Ruth Kadiri throws weight behind Funke Akindele

Nollywood actress Ruth Kadiri has thrown her weight behind her colleague actress Funke Akindele as the Gubernatorial elections approach.

Funke Akindele has been working tirelessly toward her campaign for the elections. She has been spotted on different occasions at the Celestial Headquarters of Christ ahead of the General elections to worship and also to campaign.

Actress Ruth Kadiri has taken to her page to share Funke Akindele’s photo rooting for her. Ruth Kadiri has listed some attributes about Funke Akindele and why she will vote for her.

It’s election season! And @funkejenifaakindele is my candidate.
Reasons been.
You’re hardworking
You’re smart
You’re tough
You’re emotional
Above all you’re disciplined.
You dare to tread where others won’t fly.
You’re a risk taker.
I know you’re a filmmaker. I trust you will do a good job
YOU HAVE MY VOTE❤️👏👏👏”.

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