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It Is Purely Business – Media Mogul, Mo Abudu Speaks On ‘Cabal’ In Nollywood Over Favoritism In Cinema Slots

Nigerian media executive Mo Abudu has dismissed claims of cabals in the film industry, particularly allegations that some Nollywood producers collaborate with cinema owners to block audiences from watching rival movies.

Some Nigerian filmmakers have, over time, taken to social media to accuse their colleagues of conspiring with cinema owners to prevent their movies, which have already been given a particular slot, from showing.

Some fans have also alleged that when they visit cinemas to watch a particular Nigerian movie that has been scheduled, some workers there persuade them to watch another Nigerian film under the guise that their preferred movie is no longer showing.

However, during an interview on ARISE Television on Saturday, Mo Abudu said cinema is purely about business, stressing that movies that generate strong sales are given preferential treatment.

According to the filmmaker, cinema owners and their investors are not working on sentiment but on generating returns on their investments in cinemas.

She said, “There is no cabal. This is not about sentiment or favouritism; it is about return on investment.

“If a film cannot fill seats, it will be replaced no matter who owns it.

“If I am running air-conditioning, paying staff, and only two or three people are sitting in a 100-seat cinema, that film will lose its slot. It is purely business.”

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Entertainment News

I’ve Told My Team I Can’t Do It – Media Mogul, Mo Abudu Reveals She Can’t Dance To Promote Her Movies (Video)

Media entrepreneur Mo Abudu has stated that she has no plans to promote her films through dance videos, explaining that the approach does not align with her personality or strengths.

She spoke at the Lagos Business of Film Summit, where she shared her thoughts on how film promotion is changing in Nigeria.

Abudu praised popular filmmakers Funke Akindele and Toyin Abraham for using energetic dance routines to push their movies and attract large audiences to cinemas.

The EbonyLife Media boss explained that while she respects the approach, she does not have the energy or skill to carry out that kind of promotion herself.

She added that she has already made it clear to her team that dancing will not be part of her personal publicity efforts and that others can handle such tasks if needed.

Abudu said the film industry must accept that there is no single formula for success at the box office.

According to her, filmmakers need to understand what works for them individually and focus on their own strengths as audience tastes and marketing demands continue to change.

“I look at people, Funke and Toyin, and I’m like, I don’t know where they get the energy to do all of this,” Abudu said.

“I have told my team, me I can’t dance. So go and look for someone who will do the dancing because it is not going to be me.”

“We have to understand what it requires now for there to be a box office success in Nigeria.”