Nonso Temisan Ajufo, the Mavin Records DJ, who is popularly known as DJ Big N, has urged Nigerian artists to take steps to boost their chances of winning at the Grammy Awards.
Recall that Nigerian singers Davido, Burna Boy, Ayra Starr, Omah Lay, and Wizkid lost to South African star Tyla in the Best African Music Performance category at the 68th Annual Grammy Awards on Sunday.
Reacting via his X page on Monday, DJ Big N claimed that the poor outing for Nigerian musicians at the Grammy’s was due to their lack of involvement in American music seminars and events.
He urged them to emulate multiple Grammy-winning Beninese singer, Angelique Kidjo by participating in American music events more and getting involved in the Grammy decision-making process.
He wrote, “It stings deeply that so many talented Nigerians were nominated but didn’t bring the Grammy home this time. But here’s the truth, Legends like @angeliquekidjo and @YoussouNdourSN have shown us the power of being involved beyond just the award night.
“She [Kidjo] is at those seminars, those events, making her presence felt. If we want to change the game, we’ve got to do the same. Let’s step up, join the @RecordingAcad voting body and be part of the process all year long. That’s how we truly make our mark. Better luck next year, but let’s also be there to shape it.”
