Music video director Clarence Peters has crowned Burna Boy the biggest Nigerian artist.
In a recent episode of the Afropolitan podcast, Peters attributes Burna Boy’s success to his passion for performing on stage and his understanding of what it takes to excel in the entertainment industry.
Peters noted that Burna Boy’s ability to surround himself with technically sound professionals has been key to his success.
According to him, the combination of his charisma and stage presence, has cemented his position as a leading figure in the Nigerian music scene.
Peters stated that having star power is essential for artists to succeed in the entertainment industry, drawing comparison between the music and film industries, noting that while talent is important, it’s the personality and charisma of an artist that sets them apart and makes them a star.
He said: “The performances on stage, how you’re able to hold your brand. Look, Burna Boy is the biggest Nigerian artist, hands down, because Burna Boy loves being on stage, but also understands what he needs to be on stage. He’s become technically sound because he’s been garnished with people who are technically sound, because that’s important to him.
“There’s a difference between an amazing actor and a star. The truth is, if you’re looking for amazing performances, go to the theater, go to stage. That’s not what you’re supposed to see.
“That’s not, I mean, you would get good performances, but the personality and the charisma of the actor the star power of the actor is what you go to the cinema to go see on your streaming services. So America has an issue with that. The almighty America has an issue with that too. There’s not a lot of stars. So Netflix is having it here and there because they’re not a lot of stars”.
