Ace producer and MAVIN record boss, Michael Collins Ajereh, popularly known as Don Jazzy has urged Nigerian artists to follow in the footsteps of Davido in promoting their projects after putting in the hard work.
Davido has been on a media tour for his recently released fourth studio album ‘Timeless’ in the United States.
While lauding the singer’s music promotion strategies for his latest album, Don Jazzy advised other Nigerian acts to emulate him.
He said Davido didn’t sit back because he was already an established artist, instead he is promoting his album vigorously.
In a tweet on Monday, Don Jazzy wrote, “Dear artists, I hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketing your beautiful project that you worked hard on does not reduce your swag.”
