One of the world Largest Music company in Universal Music Group announces the launch of Def Jam Africa,which will be the African arm of American Hip-Hop and R&B maven Def Jam Recordings.
Def Jam Africa will represent the best Hip-Hop,Afrobeats and trap music in Africa. The label will be based in Johannesburg South Africa and Lagos Nigeria, but will look for the best talents across the continent.
The label now have a long list of African talents like Boity,Cassper Nyovest,Larry Gaga,Nadia Nakai,Nasty C,Vector,Tellaman, and Ricky Tyler .
In making the announcement, Sipho Dlaminisaid, “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Run DMC, to LL Cool J, Disturbing tha Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.
Jeff Harleston,the interim chairman and CEO,Def Jam Recordings during announcement said Def Jam is a globally recognized brand,synonymous with excellence in hip hop and and we enthusiastically welcome the launch of Def Jam Africa as an opportunity to discover the incredibly talented hip hop artists emerging across the continent